Stop spam

"Stop spam"."Spam filter", "spam killer", these can kill your "ezines" and any "ezine". Protect your "online newsletter" now!

Stop spam. Spam filter warning. Many use software as an instant spam killer. Online newsletter and ezines publishers beware! Any E-zine can fall victim to a spam filter. Spam killers are used to keep out junk, but your ezine may be accidentally included. Find out below how to avoid spam filters and prevent them from trashing your ezines.

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Beware Of The Silent Ezine Killer!
© 2002 Jason Potash

Ezines are everywhere.

They're free and readily available. And the fact is,
most of your ezine subscribers also subscribe to dozens
of other ezines.

The sad part is, sometimes "free" comes at a price.
Some unscrupulous ezine publishers make a habit of
selling your contact info to anyone holding a dollar
bill.

You've Got SPAM!

I'm sure you've been there. Once you subscribe,
subscribe, subscribe ... you'll inevitably get some
SPAM - unsolicited e-mails.

So, how can SPAM "kill" your ezine you ask?

While SPAM itself can't kill your ezine, SPAM filters
can. In a BIG way! Here's how ...

If you're not familiar with the term, SPAM filters
(sometimes called junk filters) are used to block out
or filter SPAM. They are included with most e-mail
client software like Microsoft Outlook and Eudora and
even free e-mail services such as Yahoo Mail and
Hotmail.

SPAM can also be caught by online services such as Spam
Motel or Spam Cop.

How do SPAM filters work?

SPAM filters contain a set of predefined keywords and
trigger words. Sure, there are some obvious ones such
as, "sex", "for free!" or "extra income". But, there
are also some words that you might not expect.

For starters, here are some of the default SPAM
triggers found in Outlook:

>From is blank
Subject contains "advertisement"
Body contains "money back "
Body contains "cards accepted"
Body contains "removal instructions"
Body contains "extra income"
Subject contains "!" AND Subject contains "$"
Subject contains "!" AND Subject contains "free"
Body contains ",000" AND Body contains "!!" AND Body
contains "$"
Body contains "for free?"
Body contains "for free!"
Body contains "Guarantee" AND (Body contains
"satisfaction" OR Body contains "absolute")
Body contains "more info " AND Body contains "visit "
AND Body contains "$"
Body contains "SPECIAL PROMOTION"
Body contains "one-time mail"
Subject contains "$$"
Body contains "$$$"
Body contains "order today"
Body contains "order now!"
Body contains "money-back guarantee"
Body contains "100% satisfied"
To contains "friend@"
To contains "public@"
To contains "success@"
>From contains "sales@"
>From contains "success."
>From contains "success@"
>From contains "mail@"
>From contains "@public"
>From contains "@savvy"
>From contains "profits@"
>From contains "hello@"
Body contains " mlm"
Body contains "@mlm"
Body contains "///////////////"
Body contains "check or money order"

To name but a few!

You might think that your ezine doesn't contain any of
the above words or phrases. Well, think again.

Most ezine publishers have to pay the bills some how.
This is usually done through selling advertisements and
links to affiliate programs.

Ezine ads and affiliate links are FULL of filter
trigger words.

Once your ezine triggers a SPAM filter, it will be
trashed into a "junk" folder. At this point, your only
chance of survival is if your reader manually checks
through each e-mail before deleting their junk folder.

What are the chances of this happening? Slim.

So, how can you avoid this deadly, silent killer? Here
are a few tips to keep your ezine in the clear:

1. Research

Install some of the popular e-mail clients (i.e.
Outlook, Eudora, etc.) and perform some tests. Activate
the e-mail filter option and obtain a better
understanding of how they work.

2. Testing

Run a split test. For example, use the words "100%
money back guarantee" and "every penny back if your not
100% thrilled" in two different mailings. Track the
results of each.

As ezine publishers and online marketers we invest
countless hours of time in publishing our work. Don't
sabotage your hard work and results by turning a blind
eye to SPAM filters.
__________________________________________________________
Jason Potash, the creator of EzineAnnouncer software,
makes it easy to put your ezine and article promotion
on auto-pilot. Learn the 7 essential keys to ezine success.
Click below for your free 4-part mini-course:
http://www.ezineannouncer.com


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How To Get MASSIVE, Free Exposure For Your Website, Ezine Or
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7 Keys To Writing Successful Articles
Beware Of The Silent Ezine Killer!

Sign up as an EzineAnnouncer Affiliate and make money. Here's how:
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